"Be the Canvas"
Client: IL Makiage
My role: Creative Art Director
Awards: Bronze Cube of Young One ADC 2019; Merit of Young One Brief 2019
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The Challenge:
How can a professional beauty brand create the most disruption on the street of NYC?
My Observation:
Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust product arsenal and superior color palettes.
The Solution:
Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into the brand's art world!
OOH Prints:
In this OOH campaign, we literally show people how to use their body as a canvas.
Motion Sensing Interactive OOH:
In addition to the prints, motion-sensing interactive digital screens will serve as another way to cater to our target audiences.
Static
Motion-sensing
Instagram AR Filter:
Not a professional so you can't make it happen? Not a problem anymore!
We launched these AR virtual effects, in Instagram stories. Now, you can own a cool shot, just as professionals do!
Live Demo
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