"Ready for Any Adventure"
Client: FIAT
My role: Creative Art Director
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The Challenge:
How to get the young generations to consider a FIAT 500X when choosing a car?
My Observation:
In media, families are always depicted in a minivan. But, a crossover can more than serve their needs when it comes to space and flexibility, while also being stylish. Parents no longer need to be embarrassed.
The Solution:
Let's get young parents to consider a FIAT 500X by showcasing that the Fiat 500x is a functional and stylish car, full of possibilities.
OOH Prints:
Print ads illustrate three fancy adventures that exist in kids’ imaginations, in a funny and creative tonality.
Interactive Game "Choose Your Own Adventure ":
Digital interactive game “Choose Your Own Adventure” features the Fiat 500x, thrilling adventure stories will keep your kids quiet… for a while.
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